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Change doesn't come.
It is made.
Plant the seed(s).
The growing season has arrived....
"This is your world. Shape it or someone else will."
Gary Lew
French cheese, Italian wine and Belgian chocolates. These three foods show a unique decadence that has come to demonstrate classiness, and perhaps even show off cultural awareness in American food culture. Of course the grass is always greener on the other side, and that guy’s car is always better than yours, and certainly any spiked fruit that comes from an unpronounceable country is delicious—it doesn’t truly belong to you. It’s exotic. This is not a unique American phenomenon. In fact, exotic foods, pomp, and circumstance date back to the Roman Empire.
In lieu of airplanes filled with “fresh” produce, the Romans had military triumphs. Caesar and Pompey used to hold military triumphs when conquering a new foreign land, and this city-wide party was not surprisingly popular among citizens. They paraded not only tasty food (usually new types of fish) but different species of animals and even dancing women from these foreign conquered territories. But one day circa 80's BCE, Pompey, always trying to show up Caesar, decided to make his grant entrance by marching into the center of Rome with (perhaps atop) an elephant from a recently conquered territory. Pompey had taken the exotic a bridge too far, and the oversized creatures were unable to fit through the city gates. He had to dismount said elephant and walk in stag. How embarrassing for Pompey.
So, French cheese, Italian wine, and Belgian chocolates. We may not think of them as carrying any sort of cultural or social stigma, but instead as a privilege that comes with new developments in our globalized age . But now that we've consumed pounds upon pounds of them, a Hawaiian pineapple and a Colombian banana may evoke different feelings in some of us, and make us grab an apple instead. American consumers are gradually learning that appalling working conditions, harmful pesticides, and environmentally detrimental byproducts are all condoned when purchase and consume bananas and some other exotic foods. Perhaps the structural issues and resulting embarrassment presented by Pompey’s elephants are being mirrored, two thousand years later, when we hold our imported foods, grown in lands we’ve never seen by people whom we’ve never met.
I know that I haven’t eaten any fruit grown in Chicago. But the thought of it seems appealing… maybe even exotic.
If you get a chance and haven't already, check out "Local Food, Farms & Jobs: Growing the Illinois Economy," the March 2009 report submitted to the Illinois General Assembly by The Illinois Local and Organic Food and Farm Task Force.
The report describes the current state of Illinois' agricultural economy and presents a detailed plan calling for a more unified effort to keep the business of food and farming in-state. Right now, the percentage of Illinois food dollars remaining in-state is at just about four. The task force's goal is to raise that number to 10% by 2010 and 20% by 2020.
Here are just a few important statistics from the report:
- Illinois consumers spend $48 billion annually on food; almost all of that money leaves the state.
- 80% of Illinois is comprised of farmland; 90% of that farmland has been deemed "prime" by soil scientists, the highest classification given, meaning we have some of the best farming potential on earth.
- Money spent at local businesses creates a multiplier effect, circulating the same dollars up to eight times within the local economy.
Among the primary objectives of the plan is the creation of an Illinois brand - an identifiable way of letting consumers know that the corn, soybeans, pork, or any other Illinois agricultural product they're holding in their hands was produced and processed here.
To make all this happen, all different aspects of the agricultural economy need to come together. We need more farmers and entrepreneurs, both of whom need to know that their investments and work have an awaiting market ready to buy in. Public awareness campaigns need to persuade consumers, businesses, and policy makers on the importance of seeking out and buying the Illinois brand.
Urban agriculture plays a large role. One obstacle is the lack of availability of local farm and food products in low-income, urban areas. The report describes these as "food deserts," virtually bereft of healthy choices, where so much of the food is bought in gas stations and convenience stores. All communities need easy access to locally grown food in the form of farmer's markets, as well as the opportunity to grow their own. Individual and community gardens are a way for people to increase their own sustainability and build an awareness and appreciation for locally grown food, helping to sustain Illinois' agricultural economy at the same time.
There's a ton more in the report, and it's pretty eye-opening. You can read it here: